{"id":224233,"date":"2021-11-24T15:07:38","date_gmt":"2021-11-24T14:07:38","guid":{"rendered":"https:\/\/resourcelab.fr\/hr-marketing\/"},"modified":"2022-12-12T14:24:06","modified_gmt":"2022-12-12T13:24:06","slug":"hr-marketing","status":"publish","type":"page","link":"https:\/\/resourcelab.fr\/en\/hr-marketing\/","title":{"rendered":"HR Marketing"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” background_image=”https:\/\/resourcelab.fr\/wp-content\/uploads\/2021\/09\/couv-marketing.jpg” custom_padding=”8rem||8rem||true|false” custom_padding_tablet=”4rem||4rem||true|false” custom_padding_phone=”3rem||3rem||true|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” module_class=”header” sticky_enabled=”0″][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” z_index=”1″ width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” custom_margin=”|auto||auto|false|false” custom_margin_tablet=”|auto||auto|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”2rem|4rem|2rem|4rem|true|true” custom_padding_tablet=”1rem|3rem|1rem|3rem|true|true” custom_padding_phone=”|2rem||2rem|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#000B1B” text_font_size=”26px” text_letter_spacing=”1px” header_font=”|600|||||||” header_letter_spacing=”1px” header_line_height=”1.3em” header_2_font=”Poppins|700|||||||” header_2_font_size=”36px” header_2_line_height=”1.3em” background_color=”#ffffff” custom_padding=”||||true|true” header_font_size_tablet=”28px” header_font_size_phone=”30px” header_font_size_last_edited=”on|phone” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.01)” global_colors_info=”{}”]<\/p>\n

A marketing approach dedicated<\/span> to Human Resources<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(234,234,231,0.3)” custom_margin=”||||false|false” custom_padding=”4rem||3rem||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” custom_padding=”4rem|4rem|4rem|4rem|true|true” custom_padding_tablet=”3rem|3rem|3rem|3rem|true|true” custom_padding_phone=”2rem|2rem|2rem|2rem|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”|700|||||||” background_enable_color=”off” custom_padding=”||||true|false” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Target, attract and unite Talents<\/span><\/h2>\n

You want to optimize your HR strategy: for this, it is important to anchor your communication on concrete and effective actions. Our approach, based on growth hacking and traditional marketing, allows you to target, attract and unite talent around your employer brand<\/strong>.<\/p>\n

Thanks to effective content, you can develop your appeal, attract candidates and strengthen the links with your teams<\/strong>.<\/p>\n

Whether it’s about sourcing hard to find profiles, getting through a crisis together or driving business transformation, an effective approach is the guarantee to reach the right people with the right messages both inside and outside your company.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”rgba(234,234,231,0.3)” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||4rem||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”texte-nodark” _builder_version=”4.16″ _module_preset=”default” z_index=”5″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000b1b” header_2_font=”|700|||||||” header_2_font_size=”32px” header_2_line_height=”1.3em” background_color=”#ffffff” z_index=”2″ custom_padding=”4rem|4rem|4rem|4rem|true|true” custom_padding_tablet=”3rem|3rem|3rem|3rem|true|true” custom_padding_phone=”2rem|2rem|2rem|2rem|true|true” custom_padding_last_edited=”on|tablet” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Our services<\/h2>\n

Our services are based on Growth Hacking and Traditional Marketing:<\/p>\n

    \n
  • Writing and production of multimedia content<\/li>\n
  • Programmatics<\/li>\n
  • Sourcing on social media<\/li>\n
  • Search Engine Optimisation<\/li>\n
  • Creation of talent communities<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” z_index=”1″ global_colors_info=”{}”][et_pb_image src=”https:\/\/resourcelab.fr\/wp-content\/uploads\/2021\/10\/services-2.jpg” alt=”Our services” title_text=”Our services” align=”center” _builder_version=”4.16″ _module_preset=”default” transform_translate_linked=”off” z_index=”1″ custom_margin=”60px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/resourcelab.fr\/wp-content\/uploads\/2021\/09\/blue.jpg” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”6rem|4rem|6rem|4rem|true|true” custom_padding_tablet=”” custom_padding_phone=”6rem|2rem|6rem|2rem|true|true” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” background_color=”#ffffff” z_index=”1″ width=”50%” width_tablet=”100%” width_phone=”90%” width_last_edited=”on|tablet” custom_margin=”|auto||auto|false|false” custom_margin_tablet=”|auto|2rem|auto|false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”4rem|4rem|4rem|4rem|true|true” custom_padding_tablet=”3rem|3rem|3rem|3rem|true|true” custom_padding_phone=”2rem|2rem|2rem|2rem|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000B1B” header_2_font=”|700|||||||” header_2_font_size=”36px” header_2_line_height=”1.3em” background_color=”#ffffff” custom_padding=”||||true|true” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.01)” global_colors_info=”{}”]<\/p>\n

    4 main reasons why HR marketing is special<\/strong><\/h3>\n
      \n
    • Seduction and mutual interest<\/li>\n
    • Social expectations<\/li>\n
    • Human dimension<\/li>\n
    • Social and regulatory framework<\/li>\n<\/ul>\n

      [\/et_pb_text][et_pb_button button_url=”https:\/\/resourcelab.fr\/marketing-rh-un-marketing-pas-comme-les-autres\/” button_text=”See the article” button_alignment=”center” _builder_version=”4.18.0″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_bg_color=”#1B3E8F” button_border_color=”#1B3E8F” button_border_radius=”50px” button_use_icon=”off” background_layout=”dark” custom_margin=”2rem||||false|false” custom_padding=”1rem|2rem|1rem|2rem|false|false” animation_style=”fade” animation_duration=”300ms” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      A marketing approach dedicated to Human ResourcesTarget, attract and unite Talents You want to optimize your HR strategy: for this, it is important to anchor your communication on concrete and effective actions. Our approach, based on growth hacking and traditional marketing, allows you to target, attract and unite talent around your employer brand. Thanks to effective content, you can develop your appeal, attract candidates and strengthen the links with your teams. Whether it’s about sourcing hard to find profiles, getting through a crisis together or driving business transformation, an effective approach is the guarantee to reach the right people with the right messages both inside and outside your company.Our services Our services are based on Growth Hacking and Traditional Marketing: Writing and production of multimedia content Programmatics Sourcing on social media Search Engine Optimisation Creation of talent communities 4 main reasons why HR marketing is special Seduction and mutual interest Social expectations Human dimension Social and regulatory framework<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-224233","page","type-page","status-publish","hentry"],"yoast_head":"\nFind out what makes HR marketing so special today<\/title>\n<meta name=\"description\" content=\"HR marketing is a special kind of marketing. Discover our strategy to stand out in the war for talent and take up the challenge of HR marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resourcelab.fr\/en\/hr-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Find out what makes HR marketing so special today\" \/>\n<meta property=\"og:description\" content=\"HR marketing is a special kind of marketing. Discover our strategy to stand out in the war for talent and take up the challenge of HR marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resourcelab.fr\/en\/hr-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Resource Lab\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-12T13:24:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcelab.fr\/wp-content\/uploads\/2023\/01\/resourcelab_og.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ResourceLab\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Find out what makes HR marketing so special today","description":"HR marketing is a special kind of marketing. Discover our strategy to stand out in the war for talent and take up the challenge of HR marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/resourcelab.fr\/en\/hr-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Find out what makes HR marketing so special today","og_description":"HR marketing is a special kind of marketing. Discover our strategy to stand out in the war for talent and take up the challenge of HR marketing.","og_url":"https:\/\/resourcelab.fr\/en\/hr-marketing\/","og_site_name":"Resource Lab","article_modified_time":"2022-12-12T13:24:06+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/resourcelab.fr\/wp-content\/uploads\/2023\/01\/resourcelab_og.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@ResourceLab","twitter_misc":{"Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/resourcelab.fr\/en\/hr-marketing\/","url":"https:\/\/resourcelab.fr\/en\/hr-marketing\/","name":"Find out what makes HR marketing so special today","isPartOf":{"@id":"https:\/\/resourcelab.fr\/en\/#website"},"datePublished":"2021-11-24T14:07:38+00:00","dateModified":"2022-12-12T13:24:06+00:00","description":"HR marketing is a special kind of marketing. Discover our strategy to stand out in the war for talent and take up the challenge of HR marketing.","breadcrumb":{"@id":"https:\/\/resourcelab.fr\/en\/hr-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/resourcelab.fr\/en\/hr-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/resourcelab.fr\/en\/hr-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/resourcelab.fr\/en\/"},{"@type":"ListItem","position":2,"name":"HR Marketing"}]},{"@type":"WebSite","@id":"https:\/\/resourcelab.fr\/en\/#website","url":"https:\/\/resourcelab.fr\/en\/","name":"Resource Lab","description":"Sites carri\u00e8re d'exception","publisher":{"@id":"https:\/\/resourcelab.fr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/resourcelab.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/resourcelab.fr\/en\/#organization","name":"ResourceLab","url":"https:\/\/resourcelab.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/resourcelab.fr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/resourcelab.fr\/wp-content\/uploads\/2021\/08\/resourcelab-logo-2021-02.png","contentUrl":"https:\/\/resourcelab.fr\/wp-content\/uploads\/2021\/08\/resourcelab-logo-2021-02.png","width":799,"height":738,"caption":"ResourceLab"},"image":{"@id":"https:\/\/resourcelab.fr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ResourceLab","https:\/\/www.linkedin.com\/company\/resource-lab\/"]}]}},"_links":{"self":[{"href":"https:\/\/resourcelab.fr\/en\/wp-json\/wp\/v2\/pages\/224233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/resourcelab.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/resourcelab.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/resourcelab.fr\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/resourcelab.fr\/en\/wp-json\/wp\/v2\/comments?post=224233"}],"version-history":[{"count":5,"href":"https:\/\/resourcelab.fr\/en\/wp-json\/wp\/v2\/pages\/224233\/revisions"}],"predecessor-version":[{"id":224925,"href":"https:\/\/resourcelab.fr\/en\/wp-json\/wp\/v2\/pages\/224233\/revisions\/224925"}],"wp:attachment":[{"href":"https:\/\/resourcelab.fr\/en\/wp-json\/wp\/v2\/media?parent=224233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}